spotted on/in

vogue: redefining, modernising, & making the best bras

Named as Vogue magazine’s best new bras for 2021. Here’s why…


Comfort driven design, barely there feel that runs through our soft bras to underwires. Zero-waste seamfree range, as part of our ongoing efforts to find more sustainable ways of making. Underwear as outerwear, from crop tops to versatile and stylish athleisure statement pieces.


New gen lace that’s graphic, strong and comfortable. Playing with traditional notions of gender norms, our bras are for any gender. We mix up outdated ideas about femininity.

the best

Our bras are made in some of the best lingerie factories in the world, prized for fit and technical skill. Designs created from a legacy of world-class lingerie expertise. Our customers can’t get enough of them.

Shop our bras here.

Les Girls Les Boys

Les Girls Les Boys

Writer and expert